While this was supposed to remain "under wraps," yesterday The New York Times announced me and so many of my fellow food bloggers will be running our annual lists 10000 Christmas Gifts for the Home Cook early this year on November 30th.
"The F.T.C. said that beginning on Dec. 1, bloggers who review products must disclose any connection with advertisers, including, in most cases, the receipt of free products and whether or not they were paid in any way by advertisers, as occurs frequently."
This could not have come at a worse time. Have you seen how thin Josh Ozersky has gotten already? To starve him right before he goes into hibernation! And the rest of us! Once winter comes our blogs will fall like dominoes, in thirty minutes or less. As the clock ticks down there are only 54 days to woo us with junkets, indulge us for tasting menus and overnight us your copper pots, gift cards, laser thermometers and novelty herb gardens!
I know if I go down without a fight now, I'll never go down without a fight again.
Yes now is the time to make our stand. To raise attention for this travesty taking place December 1st I suggest we all wear red ribbons to raise awareness for our cause. Let's all pin a piece of ribbon to our lapels, the color we'd wrap around the Christmas gifts our readers may never again not know they need until we tell them, the color of debt in which so many retailers and gourmet purveyors will be immersed, and let us wear this ribbon folded to represent the downward spiral our economy will suffer without the vital role we fulfill. Do this and I promise December 1st will be the day the entire world stands together to protest a virus that may plague us for generations if no action is taken now!